A packaging design and branding for a start-up coffee company. Envio (sending in Spanish) is the concept about parcel which is sent for Europeans as the peace of Peru culture where originally product line is produced.
To give a feeling about organic and handicraft product, the packaging is made of recycled and crafty cardboard with the silkscreen print symbols from Peru nation costumes on it. But sticker with the information about coffee gives a feeling of the parcel. It can also be bought wrapped in recycled paper and linen thread and be given as a present. It’s an idea that gift can be anything with the right packaging. But to inform the user about different kinds of coffee, the same pattern of symbols is made in different colors using principle of color code.
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