As a result of research about waste materials for earphones packaging, which usually has a lot of unusable plastic details to hold the earphones, branding and packaging project In rhthm ended up also with an earphones organizer as a part of the packaging. It also solves the everyday problem about the entanglement of the earphones.
The box and the organizer made of the same material and it’s an idea about the functional usage of packaging. In the same time using similar production methods as it is for unusable standard earphones packaging. Also, the box is left clean to give a second life for different everyday purposes. But from a branding point of view, the packaging is made as the game of window case and warning boards to create the feeling about the new brand and to represent earphones in a clear way. Also keeping in mind easy opening of the product.